About Marc Wayshak

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You Spend Too Much Time Researching Prospects

Researching Prospects

When done properly, prospect research can be the difference between closing a sale or not. However, so often, salespeople let prospect research become the distraction that prevents them from ever picking up the phone soon enough. Learn three simple tips for doing just the right amount of prospect research.

Prospecting Is About the Campaign

Prospecting is About the Campaign

Traditional prospecting strategies include calling on prospects a couple of times before giving up. However, in a time when prospects are being bombarded by salespeople from all angles, you must use a prospecting campaign to even get through to your prospect. Learn how to use a campaign to get through more often.