Every salesperson wants more referrals. However, introductions, which require someone to actually introduce you to a prospect, are even better than referrals because the likelihood of closing a well-planned introduction is around 60%. Those are fantastic odds.
But the question is, how do you get more introductions without doing a tremendous amount of extra work?
Easy. The Introduction Challenge is a very quick and simple way to get more introductions than you’ve ever received before, and all it entails is asking for one introduction per work day.
This means that each day, you must ask anyone in your world for an introduction—clients, networking associates, prospects, friends or family. Literally anyone. Who you ask isn’t as important as the fact that you simply ask. It’s a short and easy task, but the results can be astounding. Let’s look at the math.
Asking for one introduction each work day translates into five asks per week. Over the course of a year, that is 250 asks per year. 250 asks per year! If you receive only 20% of the introductions you ask for, that means you will have been introduced to 50 prospective clients. If you close even half of those opportunities, that translates to 25 new business transactions–all from a couple of minutes of work a day.
So what are you waiting for? Now is the time to get out there and take action. By accepting this simply challenge, you can dramatically increase your selling success. Who needs cold calls when you’re working with a steady flow of strong introductions?
Do you consistently ask for introductions in your selling career? Please share your thoughts below in the comments.