Top performers often don’t close more sales than their less successful counterparts. Rather, they simply sell much larger sales at a far better margin. This leads to a dramatic increase in what they earn for themselves and their company. Learn the three secrets of top performers to making larger sales.
Have you ever been guilty of selling just features and benefits? We all have. However, in today’s market, prospects no longer want to buy features and benefits. Prospects want to invest in outcomes that improve their current situation. Learn how to sell outcomes to your prospects, thereby increasing the sale size and closing ratios.
CrossFit charges five times that of a typical gym, yet they are backed up with people trying to join them. How did they develop a model that charges so much, yet is full of members? They are creating results for their members. Learn how to borrow this same philosophy for your business to both increase the number of customers you have and what they pay you.
I was at a Mediterranean restaurant the other day in Downtown Boston with my brother. Everything on the menu was under $8. My brother commented, “If there were just one ‘deluxe’ platter on the menu that cost $12, I would get it.” That comment got me thinking. He’s right. If that restaurant wanted to increase […]
I recently went to a Nordstrom with a female friend of mine and she showed me something that blew me away. She held up two, seemingly identical (from my ignorant perspective) high heels. She then said, “What do you think each shoe costs?” I replied, “Eh, I don’t know. I guess they’re both about $100.” […]