Prospecting emails are massively effective when done well. Unfortunately, most prospecting emails never even get opened in the first place.
Your prospects are incredibly busy. Just imagine your prospect receiving an email from you. They’re doing a lot of things. They’re on the phone, in meetings and reviewing reports. Suddenly, they see an email from you, and, if for any reason it looks salesy or seems like a template email, they’re immediately going to do what?
Delete it!
In this video, I’m going to teach you the four biggest prospecting email mistakes that most salespeople make. And most importantly, how to avoid them. Check it out:
I want to hear from you. Which of these mistakes have you found yourself making in the past? Please be sure to share below in the comments section and I will get to every single comment that I can get to. And for more videos on prospecting emails, click right here or visit marcwayshak.com where you’ll find a bunch of other great resources that will help you take your sales to the next level.
Steve says
October 15, 2015 at 09:11Hi Mark; No Hook is what I need to be better at as you said ending with a question to get a response.
Marc Wayshak says
October 15, 2015 at 16:06Great point Steve. Need to have a hook. Don’t you agree?…
BETTSE says
October 16, 2015 at 10:20Marc my biggest challenge is the SUBJECT LINE now do I engage the recipent without sounding “cute” or “salesy” I sometime try to be humorous or educationa
Marc Wayshak says
October 16, 2015 at 10:49Hi Bettse,
Great question. Cutesy is not going to be very effective. I would test different subject lines, by my research has shown that very direct and short subject lines will have the highest open-rate.
BETTSE says
October 16, 2015 at 11:04My vendors do send humorous emails I struggle with sending out product direct as well as eductional you need to catch the recipient so quikly
Marc Wayshak says
October 25, 2015 at 14:27Bettse, humorous is good, but remember the goal is to get a response, so that is but one tool in the arsenal.
Wendell Wiggins says
October 15, 2015 at 09:52Great reminders. I believe that is one thing as a sales director that I seem to constantly do…..remind veteran salespeople of what they did early in their careers that made them successful. Coaching what I call common sense.
Marc Wayshak says
October 15, 2015 at 16:05So true Wendell.
Antonius Guntoro says
October 15, 2015 at 11:07Hi Marc,
Greeting from Indonesia…
Thank you for sharing the insight. Thank you for giving the free book, as well. Personally, the mistake mostly I did was to write the email too formal and too technical. The reason in my mind was to impress the prospect, so, they would think ” Wow… This is really a good company I have been looking for, let meet this person….”
Sometimes, being quite arrogant in telling about our company can be a mistake as well, for example : we are the best manufacture of xxxx in the world, with 20,000 employees around the world or we are an American company or Dutch Company… At the end, the prospect might comment : ” so what ? ” I don’t need you, I have my own supplier and having no problem or issue with them.
Marc Wayshak says
October 15, 2015 at 16:05Hi Antonius, great points. Key is to keep it informal, yet engaging.
Lauren Southwood says
October 15, 2015 at 15:25I really like the tip about ending the email with an engaging question that can be answered easily and simply.
Marc Wayshak says
October 15, 2015 at 16:04Hi Lauren, definitely a useful approach. Never want to end a prospecting email with a statement.