I’m constantly writing sales strategy articles for leading publications such as Inc., Entrepreneur, HubSpot, and Salesforce.com. Here are 4 must-read articles that you should look at today. Trust me—these articles will change the way you approach sales. Check out my comments below to learn what I think about each article. I’d love to hear what you think!
3 Crushing Mistakes Most Salespeople Make published at Entrepreneur.com
Sales Strategy Article Description: Most salespeople make the same crushing mistakes over and over again—and they don’t even realize they’re doing it. This article tells you exactly how to avoid the most common selling pitfalls, so you can stop making the top 3 mistakes that kill sales.
My Comment: I’ve worked with thousands of salespeople, and literally all of them have made at least 1 of these 3 crushing mistakes—if not all 3.
4 Surprising Tricks for Selling More By Doing Less published at HubSpot
Sales Strategy Article Description: Some people think that the most successful salespeople are the ones who work the hardest. But that couldn’t be further from the truth. In this article, you’ll learn the 4 secrets to selling way more while doing even less work than you do right now.
My Comment: I’ve seen it first-hand: Top-earning salespeople can be “lazy” and still outperform everyone else. Why? Because they’re strategic.
4 Strategies for Adding Urgency to Any Selling Situation published at Salesforce
Sales Strategy Article Description: There’s nothing worse than reaching the end of a sales presentation only to hear, “I need to think it over.” Fortunately, this outcome is completely avoidable. Check out this article to learn 4 powerful strategies for adding urgency to any selling situation.
My Comment: I’ve seen the way a noncommittal answer can cause a dead-end selling situation to drag on for weeks. That’s why I create urgency to avoid wishy-washy answers altogether.
9 Steps to Setting More Sales Meetings Than Ever Before published at Inc.com
Sales Strategy Article Description: Most salespeople understand that they need to set more sales meetings in order to close more sales—but few have a process for setting those meetings that actually works. In this article, you’ll learn how to set more meetings than ever before by following 9 simple steps.
My Comment: I’ve met far too many salespeople who are sitting around hoping their next meeting just falls into their lap—but that just won’t happen without an intentional strategy.
So there you have it. Now you know 4 Must-Read Sales Strategy Articles. I want to hear from you. Did you check out these articles? If so, what did you think? Be sure to share below in the comments section. I’ll respond to every comment I possibly can.