I share some of my best sales advice and sales training articles in leading publications such as Inc., HubSpot, Entrepreneur, and Salesforce. The sales training articles I write go viral when they really resonate with sales trainers and salespeople alike. Here are 4 of those sales training articles — with sales strategies you won’t want to miss. Check out my comments on each one below. I’d love to hear your thoughts!
Sales Training Articles #1: 3 Ways to Evade Dreaded Gatekeepers
published at Entrepreneur.com
Sales Training Articles Description: For decades, sales trainers have sought to answer, “How can I get through a gatekeeper to connect with my prospect?” In this article, you’ll find 3 proven strategies to evade those dreaded gatekeepers and close more sales with high-value customers.
My Comment: Gatekeepers are good at what they do, so winging a conversation with them just won’t cut it. Top salespeople have a plan in place before they even pick up the phone. Sales training articles like this will show you exactly how to get through.
Sales Training Articles #2: 6 Steps to Closing Tough Customers in B2B Sales
published at Salesforce
Sales Training Articles Description: B2B sales can be incredibly lucrative, but they can also be extremely difficult. Some B2B prospects will downright bully any salesperson who crosses their path. Check out this article to learn how to close even the toughest customers in just 6 steps.
My Comment: Pushy prospects often turn out to be some of the very best customers because they’ll tell you exactly what they’re thinking. Successful salespeople use this insight to close the customers most salespeople dismiss as rude. This can help you close those difficult sales.
Sales Training Articles #3: 8 Simple Tricks to Re-Engage Existing Clients for More Business
published at HubSpot
Sales Training Articles Description: Many salespeople devote the majority of their time to pursuing new leads, but they miss out on one of the biggest opportunities for more sales: existing clients. In this article, you’ll learn 8 simple tricks to re-engage your customers for more business and increased sales.
My Comment: Top salespeople don’t just call on existing clients once a year. Instead, they use these strategies to keep customers engaged until it comes time to close another sale. This will help you instantly re-engage those dormant clients.
Sales Training Articles #4: 5 Must-Know Tips to Closing Monster Accounts,
published at Inc.
Sales Training Articles Description: One of the most common misconceptions about successful salespeople is that they close tons and tons of sales—but that’s simply not true. Instead, they master how to close fewer sales that are worth ten times more than the average salesperson’s. In this article, you’ll find 5 must-know tips to closing monster accounts to crush your goals.
My Comment: Massive sales are the secret to climbing your way to the top of your company and industry. The approach is all about working smarter—not harder.
Did you get any great ideas from these articles? If so, please share below in the comments section.